Crest Be

Launch campaign

For this project I was commissioned to create a series of advertising pieces for P&G/Crest to launch of their new toothpaste flavours: lime spearmint zest, mint chocolate trek and vanilla mint spark. In addition to the artwork I was fortunate enough to get into our studio to shoot all the characters that were going to feature in the campaigns. I also got to model some fantastically luscious chocolaty pieces along with tangy 3D limes and mint leaves aside from the actual artwork. This was a very in depth and fun project where I handled all modelling, artwork, photography and even production for this campaign.

Dissection of project:

Mint chocolate
The theme for this variety was adventure and with the choc image we included some smooth, silky chocolate models and bubbles, all twirled together with the mintyness.

Lime spearmint
This flavour involved some gorgeous 3D modelled limes, roller-coasters and other 3D elements all blended with yummy vectored and airbrushed artwork.

Vanilla mint
The third flavour had a distinctly smooth and vanilla twist to it. The concept was to inspire, engage and express a sense of freedom.