Mercedes

Life In The Fun Lane artwork

I was commissioned to create artwork for Mercedes and as is my usual way created insanely detailed 3D models including some rather nifty fairground rides. As always with me, even knowing that these elements would only feature in a tiny portion of the image the attention to detail is as crazily high as ever because I know that every detail counts. There were even 3000 light bulbs on my models!!

The strap line for this project was "life in the fun lane" so I suggested making a fairground ride for the cars to be on. The client loved the concept and were delighted with the final artwork.