A.k.A Illustration Studio

Karvan Cévitam

Fruity pack artwork

For this commission we were approached by a large Dutch design agency to create new packaging artwork to re-brand a long established favourite in Holland and Germany. One of the keys to this brief was to keep the packaging fairly simple, whilst retaining what the brand stood for. We also wanted to convey the association with being active as well as being refreshing. The artwork was created using a mix of vector art, 3D modelling and particle systems for the liquid.

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