Our role in this project was primarily to explore a newer, younger feel to the brand. We were tasked with giving it a fresher feel and one that was quite a large departure from the product’s older, more established identity.Initially we looked closely at the established colours and sought to enliven our palette a little more. It was not possible to stray too far from the original ident though as it has a pedigree of over 100 years.
There were key aspects that had to be incorporated into the brand, its established date, naturally, it's name and the star. Texture was another aspect we felt keen to explore given that the product itself has such a rich texture. This was an aspect we felt was somewhat missing from its traditional origin. We were also fortunate enough to create an illustration to contextualise and compliment the product but needed to make sure that the artwork didn’t overshadow or knock back the brand in any way whilst, at the same time retain its demographic.
Above is our re-imagined star, quite literally, of our brand. At this stage we just wanted to see how far we could push the concept and ended up with some very interesting results. Here’s one of them. A few elements from our artwork which include our CG bottle, groovy CG bubbles and the limited edition branding that we also created. We also made a short animation showing our Heineken star appearing out of our branded tunnel. Needless to say we had a lot of fun making this.
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