Life In The Fun Lane artwork
We were commissioned to create artwork for Mercedes and as is our usual way created insanely detailed 3D models including some rather nifty fairground rides. As always with us, even knowing that these elements would only feature in a tiny portion of the image the attention to detail is as crazily high as ever because we know that every detail counts. There were even 3000 light bulbs on our models!!
The strap line for this project was "life in the fun lane" so we suggested making a fairground ride for the cars to be on. The client loved the concept and were delighted with the final artwork.