A.k.A Illustration Studio

by Anthony Robinson

Australia Post

Business prospectus

I was approached by the lovely people at VMLY&R in Melbourne Australia to undertake a rather fun project for the red division of the national mail delivery service, Australia post. Having seen my project for Walls they tasked me with creating some "A.k.A flavoured" artwork to adorn their annual prospectus for the following year. The brief was strikingly simple really, my objective was to create some flowing artwork with plenty of their vehicles in it . I wanted to show their "we deliver" wide reach in a fun and abstract way.

Each vehicle and part of the image was created using vector graphics and the project took me just under two weeks to create from start to finish and for anyone who needs to quench their inner geek, the piece was created on a custom artboard which ranged from almost the highest zoom that Illustrator offers to well over half of the entire illustrator screen! To those in the know, that’s a LOT of detail!

As with all of my projects I had a great time making this. It was also lovely to get to work with a new team of such nice people in sunny Melbourne.

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