Internet video one
It was an absolte pleasure to create these sequences for the rather well known brand Nike for some internet marketing. These were briefed to be short, sharp sequences that were briefed to be eye catching and fresh. For this sequence we created a yummy 3D trainer which we then vectorised and flattened. We experemented with using these trainer alphas as masks for other visuals and used some fun textures to give it a slightly grungy look. It was a truly joyful experience and we were allowed plenty of creative scope to experement which we absolutely love.
This is part one, part two is just over there..
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