A.k.A were commissioned by the folks from Experian in sunny California to work extensively with them on some brand identities for a range of platforms. This was a very in depth process and worked with them for the best part of the year creating a variety of pieces for them.
The concept was to create a visually transitional journey from data to magical Experian process and then the solution at the end, the brand. All of this had to be encapsulated in the most concise way we could find where simplicity was the word of the day. Sounds simple but sometimes simplicity is the most complex thing. We are delighted to say though that the client was delighted with the results as were we.
We really enjoyed working on such an interesting project and for such a nice bunch of people too!
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