101 Great Gadgets | AKA Illustration | Digital Illustrations For Advertising Agencies

We love working with type and for this commission we were asked whether we could design something that utilised the heading of the cover art here. We wanted to create something which had depth and also wanted to make sure our type had a nice flowing feel to it so we created something from scratch. One of the specs of the brief was to ensure there were no direct references to gadgets. We also got to do some lovely traditional airbrushing and pencil renderings in the making of this piece. We were also asked to keep that slightly retro feel to the piece.

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This was one of our initial 3D renderings that we created from our design concept. The design itself went through many incarnations before arriving at the final design. The brief was to make something that flowed well and that had a totally bespoke feel to it. We thought it would be nice to animate this for possible online use which the client was very pleased with. We love to use a juxtaposition of old with the new and for this project we used mixed media which also included some pencil renderings and airbrushed work. In total the project took us around a week to execute from start to finish.

Condé Nast

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