Adidas drawing

We thought we’d have a little bit of fun with a trainer concept and decided to investigate a well known brand. We wanted to play with the identity and to stretch it a little, creatively, to see whether the product was still immediately clear. With the strong branding that some products have, and Adidas was a good example, we wanted to see whether this could translate well to a more abstract idea. Essentially the Adidas logo is three staggered short lines (originally conceptualising a winners podium in sports) so it was a fun brand to play with.